Event organizers bring like-minded people together to create invaluable, lasting relationships, and with the prevalence of digital communication channels, connection opportunities inspired by your event can begin well before the event date hits. The exhibition life cycle for organizers stems around the ultimate need and the means used to manage the event to drive awareness, acquisition, engagement and retention.

Consider the show being broken into three different parts: the before, the during, and the after. Before the show can include a prospective exhibitor hearing about the event online then contacting or requesting more information via forms or emails leading up to the registration process (ideally). Most commonly those things are done online. And although there is importance to the forward-facing aspects of this online technology, there’s more to it than that. How you use technology behind-the-scenes can greatly affect the overall experience one might have with your event. [Check back to learn more about the during and after!]

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