Identifying Influencers for Your Event

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

Often times when I think about marketing, I used to think of the classes I attended in college: SWOT analysis, the marketing mix of the 4 C’s and 4 P’s, Maslow’s hierarchy of needs, and so on.  There was commonly one silo (marketing) that was the research and one that was the execution (advertising). Marketing has evolved into something with the potential for so much more: content, influencer, digital, inbound, viral, social, etc. Despite the type, it’s my belief that the best way to be a marketer is to be a consumer, be an attendee, and be aware of the messages that you’re personally more receptive to.